What is the biggest strategic opportunity outside North America?

What is the biggest strategic opportunity outside North America?

• A. An ally of governments and corporations around the world in developing their workforce. We develop the technology. We must get much better at enabling others to avail themselves of the technology.
• B. Focus on domestic markets only.
• C. Increase membership price.
• D. Expand to consumer hardware.

Answer: (A)

The biggest strategic opportunity outside North America is to partner with governments and corporations worldwide to develop their workforce around your technology. By co-developing workforce programs—training, certification, and implementation support—you create demand for your technology in new markets and enable local professionals to use it effectively. This approach scales beyond a single region, aligns with public and corporate priorities to raise skill levels, and builds durable relationships that generate ongoing value through enablement, licensing, and services rather than one-off sales. Focusing only on domestic markets misses this growth path. Raising membership prices or expanding into consumer hardware either shifts away from building professional capability and global adoption, or risks diluting the strategic impact and relevance of the technology in real-world, workforce-focused applications.

The biggest strategic opportunity outside North America is to partner with governments and corporations worldwide to develop their workforce around your technology. By co-developing workforce programs—training, certification, and implementation support—you create demand for your technology in new markets and enable local professionals to use it effectively. This approach scales beyond a single region, aligns with public and corporate priorities to raise skill levels, and builds durable relationships that generate ongoing value through enablement, licensing, and services rather than one-off sales.

Focusing only on domestic markets misses this growth path. Raising membership prices or expanding into consumer hardware either shifts away from building professional capability and global adoption, or risks diluting the strategic impact and relevance of the technology in real-world, workforce-focused applications.